Developing a complete visual brand identity for a modern cafe and specialty coffee shop situated in Iloilo City.
Named after the traditional Filipino wok (karaha), the concept centers around a custom circular emblem featuring a wok seamlessly integrated with a fork, spoon, savory cooking elements, and roasted coffee beans, symbolizing the perfect blend of rich luncheon dining and handcrafted coffee. The project translated this versatile monochrome mark into a complete brand collateral suite, including print-ready business cards, official letterheads, and social media banners tailored to engage local food enthusiasts and daily coffee lovers.
Tools Used: Adobe Illustrator, Adobe InDesign